The concept has come full circle, and a Mighty Circle it is! Remember when grocers scoffed at big box retailers/markets and said who needs a case of this or 15 rolls of toilet paper? Well, take a look around you, the case mentality has come to the grocer’s aisles and seems to have found a permanent home.
Grocers are saying “two can play this game.” Their logic is quite simple: Eliminate the big box discounters by playing their game of offering case value. Whatever it gets called, and commonly it seems to be “club pack/pak”, the consumer benefits handsomely from this type of turnaround. For those who want to limit their shopping trips (yes, gas is climbing way up there, again), they can postpone trips to the big discounters and use the same mentality to stock up at the grocers. At least that’s what grocers believe!
Most of the national brands have entered the coupon fray-field by doubling and tripling cents off, something not available at big boxers. The big guys like Costco understand the value of coupons and send out whole books of discounts, good for an approximate 4-week period. Some, like Sam’s Club, publish welcome ads in the newspapers (assuming people still buy newspapers) in the hopes of welcoming new members.
Grocers, on the other hand, combine all the concepts to demonstrate the modern definition of one-stop shopping. The competition is good for all of us. Look at Wegmans, as you recall my favorite grocer. They now aggressively market savings with club packs, a sizable list of wines under $10, and price-cutting that does the math for you. (As in, if a two-pound bag of onions costs $1.69, that’s .85 a pound. Then the calorie info: 60 calories a cup and a large onion is 3 cups). Maybe they’ll find someone to accompany you down the aisles, and then you won’t have to think at all!
They have large comparison shopping boards at the entrance and throughout the store that list 4-5 products and show how Wegmans beats the competition. Their newest strategy is the $6 meal–one entree and two sides–as in bbq chicken breast with roasted red potatoes and harvest vegetables, or…many options.
Some of the local farmers are starting to bring their product to market, and Wegmans has inked a number of deals. Locavores unite: It’s a shopping possibility.
All of this to convince us that we can live at one store; one that has morphed into a combo: Great retailer, smart discounter, great service and product, and a big boxer.
This is a match we win.
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[…] clearly recognize the new patterns. We see it everywhere. The Wegman family just discussed how shoppers have changed than they were a year ago. The […]