Seems like the sweets are on the top of my radar. Yesterday it was donuts; today gelato. In my book, not just any gelato but Ciao Bella. The New York treat has made its way across the country and onto restaurant menus and in freezer aisles (Costco, Harris Teeter, Safeway, and Whole Foods). YES.
What makes the gelatos and sorbets so delicious is the process (hand-made) and the intensity of flavors. If it says espresso (triple), you’re talking about my favorite drink transformed into my favorite flavor. This is the real McCoy. Since a trip to Italy is off most agendas for this summer, we can just follow the Ciao Bella sampling tour where their Discover-Savor-Share 2009 travel mobile plans to hand out one million free samples of their favorite desserts.
As long as you are on the East or West Coast, you may get a chance for this mouth-exploding taste sample. They started the tour-scoop promotion concept last year on the East Coast and managed to hand out 100,000 free scoops of gelato and sorbet. The cool part about their sample logic is customers get an individual serving in a fitted cup with the spoon tucked right under the lid. Saves time and demonstrates a practical approach to scooping.
Check the website for locations. The month of June has them moving North from North Carolina into southern Virginia. Plan ahead as the promotion continues through September. If you can’t wait to greet the truck, then try out the pints or gelato bars at grocers or free-standing locations in New York City or California.
Let’s help them reach their one million scoop goal!
Ciao.
A Little Footnote or Two: Updates « Allbeforecoffee’s Blog said
[...] the Ciao Bella front, I found the product at Target. Sorry for the omission, but the Mango Sorbet should not be [...]