When your in-box gets stuffed with so many good offers from the same company, you start to believe something is amiss. That’s how I’m starting to feel about The Palm restaurant. Everyday, a new idea, and often with a comment implying other great promos will be coming. Too much; too many–makes me wonder how bad business really is?
Today’s offer focuses on a new business lunch menu. Earlier this week it was a steak and lobster dinner promo that was extended, followed by a wine discount. Mind you I like The Palm a lot. I am a red meat eater and regularly crave a good hunk of steak, but now I’m becoming concerned. This is a little like Starbucks from a month or so ago when everyday there was a new promotion to help us get over the price tag and fall into the arms of the new cost-conscious company. It might be working for Starbucks. Can it get The Palm through the downturn?
When a major steak player which has relied heavily on its corporate business and dealmakers now turns to the general public to wow them with specials, you don’t need to be a rocket scientist to suspect a very slow environment. I have nothing against a 3-course $22 business lunch menu which includes the famous half and halfs (half cottage fries and half fried onions). My objection is to the continual reinvention–figure it out, recognize price points, and celebrate your flexibility!
That same email offers a 14 oz filet mignon dinner for $39 with a starter and a side. Good price point for a high-end restaurant, but a low-end marketing tactic: coupon must be presented before ordering. Bad karma.
It’s time for The Palm to understand itself.
Until they figure it out, join their mailing list so you can take advantage of the evolving restaurant!
How Big of A Knife Do You Need? « Allbeforecoffee’s Blog said
[...] continual flow of offers from The Palm parallels my earlier inbox overload of promotions from Starbucks. When they keep on coming, it feels just like a banner headline: We’ve got a problem, and [...]