Yes, that’s what it takes–a strategy, a plan that helps you get customers. Fine dining and casual dining are starting to step on the toes of the little guy and move into the realm of the fast foodie. I love when I get an announcement that says “due to popular response, our promotion has been continued.” Well that is either true that the response has been overwhelmingly successful or partially true in that the program needs to continue in order to drive business: getting people dining out.
Full-service chains do not want to be left out. T.G. I. Friday’s introduced “The Right Portion, the Right Price” menu with both lunch and dinner entrees from $5.99-9.99. Outback Steakhouse now has 15 items on a specialty menu starting at $9.95 and not exceeding $15. The menu even states the magic phrase, “lower prices.”
Look at The Palm, a very successful high-end restaurant, that has extended its lobster tail and steak dinner for $89. The program continues until April 12 either because it’s been so successful or because every night matters. It’s a lot of food; and a lot of money.
Sullivan’s Steakhouse, with locations throughout the country, has expanded its “affordable dining options.” There’s the John L. Prix Fixe, a three-course $29 menu available daily until 6P and the Contender, a specialty menu with all items below $25.
This is not the world of a year ago and more problems seem to rear their ugly heads daily. Who else is playing today? Let’s see tonight (March 30) Lettuce Entertain You Restaurants, a major restaurant group headquartered in Chicago with restaurants such as Big Bowl, Mon Ami Gabi, and Wildfire in their nationwide portfolio, is rewarding its frequent diners with triple points. The success of this promotion may prompt a repeat performance as the amount of money a guest spends can immediately be used to take money off the bottom line!
All types of restaurants. All price points.
Remember no one is immune. Sign up for email alerts, join frequent dining clubs at your favorite spots, and take advantage of good deals. Promotions are just beginning as spring dining is critical. It’s about more than Mother’s Day.
Keep ‘em coming; we will, too.
They Just Keep On Coming « Allbeforecoffee’s Blog said
[...] Everytime you think you’ve scratched the surface of promotions, a winner lands on your plate. Yesterday we talked about promotions that get extended whether it is because they are so popular or that [...]
So What is this thing called STIMULUS « Allbeforecoffee’s Blog said
[...] rather than our current environment. We’ve already received a barrage of email specials from The Palm. Now Morton’s advertises that its special has been “extended and enhanced.” [...]