OK, remember me, I said you could pull it out. Well, I was almost right, and almost only counts in horseshoes. For Starbucks to borrow a word from the food and wine world and come up with an affordable “pairing” is the good news. The bad is the insensitive, limited thinking approach.
It is true that bacon, sausage, and ham sandwiches may sound like the universe of sandwiches to many people. NOT everyone eats pork products. The new pairing promotion offers a 12-oz tall brewed coffee and a choice of a pork off-shoot sandwich. Or a tall latte and a slice of coffee cake or oatmeal. What happens if you want an egg sandwich, a turkey sandwich, or any number of other non-pork possibilities?
Seriously, who is doing your market research? The concept is good; the e
xecution is a killer.
Think. Make the changes.
The New Starbucks–Again « Allbeforecoffee’s Blog said
[...] are saying, buy us, please. They credit their Starbucks idea website with this suggestion. They obviously ignored my comment that said the pairings are a [...]